Reconstap Consulting
Your Advisory & Execution Partner in New Markets
Our Services for Consumer Goods Companies

Customized Research & Go-To-Market Strategy Formulation

India is one of the fastest emerging consumer economies of the world. Traditional retail formats (mom & pop grocery stores etc.) still dominate the overall retail market. Modern brick & mortar retail(Hypermarkets, Supermarkets etc.) and E-commerce platforms are fast emerging. Consumer behaviour patterns in India (influencing factors, gender dominance in purchases,  preferred pack sizes, tastes etc.) can be completely different from the other western and asian markets. Regulations (disclosures on packaging, product registrations, approvals etc.) are also being streamlined for many product categories. Given these complexities, Reconstap plays a crucial role in helping its clients to understand the factors that are key for building a strong foothold in India.

Customized Research

Our deliverables for Market Research Projects for FMCG/B2C companies involve all the required insights which are essential before entering the market. The inputs are collected primarily through Primary Research Techniques (Telephonic Discussions and Face-to-Face Discussions). We connect directly with important stakeholders like Manufacturers, Importers, Distributors, Dealers, Wholesalers, Retailers, Vendors, 3PL Service Providers, Industry Bodies & Associations, Government Bodies etc. for seeking their inputs to build our research. The findings are then re-validated and supported with Secondary Research (Information from important Industry Databases, Trade Magazines etc.).

Some of the key insights that we deliver to our clients through our Market Research projects are as follows:

Depending on the client requirements the market research will include different types of reseach methodologies and we offer customized solutions as per the need. Some popular research methodologies deployed by Reconstap include:

Go-To-Market Strategy Formulation & Recommendations

Basis this customized research, we help our clients to develop a result oriented and practical Go-To Market Strategy for establishing or expanding their India Presence. Key elements of our strategic advice include:

Assistance in Appointing Effective Partner/s

Development of a new market needs significant emphasis on selecting the right partners. Whatever the nature of Partnership our clients might be looking at (Sales & Distribution, JV, M&A, Licensing, Contract Manufacturing or any other), our objective is to help our clients partner with right companies in India.

Particularly when it comes to appointing Sales & Distribution Partners in India, through our experience we have developed a proven 5 Stage Process. We also term this as, "Funnel Approach". Just like what a funnel does, we apply filters across the entire Process to ensure our Clients get the best available Partner option at the end.

Methodology of our Funnel Approach to help you appoint the Right Partner :

For JVs, M&A's, Licensing, Contract Manufacturing partners etc. we work on the same basic structure as mentioned above. However, we carry out additional tasks like coordination in Due-Diligence, Coordinating Facility Visits, Extensive Negotiations and Setting of Partnership Structure etc. that are critical for the larger forms of partnerships.

For Companies that are interested to setup Direct Operations in India, we can provide the following Portfolio of Services: